Cindi Walther — Customer Relationship Mgt

Sr. CRM Copy Editor

Partnered with UX, UI and product teams to support omni-channel marketing journeys and webpages from kickoff to completion.

Worked with Member Engagement to create a more personalized Welcome and Onboarding experience: CRM pages unavailable
-Reached 1.6 million members
-50% increase in new member enrollment
-12x more sign-in traffic to member portal
-4x more time spent on personalized landing pages
-21% decrease in personalized landing page bounce rates
-20% increase in overall registrations for vendor products

Wrote optimized Dedicated Hub for BCBSM public Pregnancy, Labor and Delivery resources: View page
Intent-matched messaging, structured hierarchy, on-page optimization, strategic on- off-page linking.

Helped to create a Dedicated Hub for BCBSM public Find Care resources: Visit page
Assisted in the creation of a dedicated Find Care page, including GTM launch for new Teladoc partnership, including educational and sign-up pages.