Partnered with UX, UI and product teams to support high-impact multi-channel marketing journeys from kickoff to completion.

Worked with Member Engagement to create a more personalized Welcome and Onboarding experience:
-Reached 1.6 million members
-50% increase in new member enrollment
-12x more sign-in traffic to member portal
-4x spent on personalized landing pages
-21% decrease in landing page bounce rates
-20% increase in overall registrations for vendor products

Created content hub for pregnancy, labor and delivery: View page now
Created landing pages for multiple vendors, including Teladoc Health®: Visit Teladoc page