Fun Project
I’d have to say that this was one of my favorite campaigns to work on. Not because of all the free sample food, rather the opportunity to create this cool interactive email piece.
Here’s How it Went
Brann’s sends out an email blast to existing customers urging them to stop eating boring food, and start enjoying 2 for $12.99 meals at Brann’s.
These customers are then given 2, free beverages if they pass the news on to their friends using a fun “Madlibs” style interactive email template.
For Example:
Stop sitting around in your
A. undies B. Jammies C. birthday suit, eating
A. mystery casserole B. cereal out of whipped-cream tub C. gas station sushi
and get to Brann’s for a 2 for 12.99 meal.
These recipients could then send the email to their friends, and so on …
Campaign Highlights
Interactive email
In-store banners
OOH billboards
130+ coupons for free soft drinks redeemed