Freelance Copywriter
This omni-channel campaign included GSTV, Web, Banner Ads, Email and Social Media. In my position as Sr. Copywriter, I helped to concept each promotion, write content for all channels, manage social pages, schedule posts and respond to community comments.
After we took on the account, social engagement saw a significant jump in shares, comments and likes. Unfortunately, we were not provided any promo stats.
Sprint “Back to School” GSTV
Back to School and Holiday Social
< Use Arrows to Scroll Social >
360 Campaign Highlights
Social (Instagram, FB, Twitter)
Animated and static banners
Pandora radio and Gas Station TV (GSTV)
2.7k impressions were driven by owned content
1.1K engagements across social channels
300+ combined $100 rewards were claimed
