https://www.cindiwalther.com/865004006353 daily 0.75 2016-03-17 https://images.squarespace-cdn.com/content/v1/56cf2c4422482e3c14ce70f9/1458236806236-ARX9N8DUXJE0N9C0VMA9/125A9968-2.jpg i https://www.cindiwalther.com/my-work daily 0.75 2026-08-13 https://images.squarespace-cdn.com/content/v1/58da92972e69cf4d4d12679f/1492096112652-RFN1AA6BVSLQ4G79YCHD/Oakwood-Logo.PNG My work https://images.squarespace-cdn.com/content/v1/58da92972e69cf4d4d12679f/1606932734916-VBPRTJ7ZNHWRF2PF5ZT3/CINDI-WALTHER-COPY.png My work https://images.squarespace-cdn.com/content/v1/58da92972e69cf4d4d12679f/4a9c6f65-f5df-406a-b400-f0dc862c6924/NSF-logo-Walther-Portfolio.png My work https://images.squarespace-cdn.com/content/v1/58da92972e69cf4d4d12679f/15a3d56f-c192-4776-9d52-c94a60416802/Rayovac-Logo-Walther-Portfolio.jpeg My work https://images.squarespace-cdn.com/content/v1/58da92972e69cf4d4d12679f/98ebff0d-235b-48e8-a77e-42941183b830/IMG_1823.png My work https://images.squarespace-cdn.com/content/v1/58da92972e69cf4d4d12679f/2596f7a0-ab5e-4cc2-80fc-5cf8fc9b7b03/images.jpeg My work https://images.squarespace-cdn.com/content/v1/58da92972e69cf4d4d12679f/7af43b8d-5bb9-444f-aaf3-c2059a490b48/Kzoo-Logo-Walther-Portfolio.png My work https://images.squarespace-cdn.com/content/v1/58da92972e69cf4d4d12679f/77492e80-7d34-47e5-b9a9-baff49991f47/Binder-Zoo-Logo-Walther-Portfolio.png My work https://images.squarespace-cdn.com/content/v1/58da92972e69cf4d4d12679f/46b04a9d-ec44-4989-9420-3bf41e93ac4f/88-GIFT100.json.jpeg My work https://images.squarespace-cdn.com/content/v1/58da92972e69cf4d4d12679f/695005cb-e388-4322-a209-e9a4a62d5fbe/CCU-Logo-Walther-Portfolio.png My work https://images.squarespace-cdn.com/content/v1/58da92972e69cf4d4d12679f/346a579c-d0e6-48e4-993d-960d28084136/IMG_1796.png My work https://images.squarespace-cdn.com/content/v1/58da92972e69cf4d4d12679f/90b30ac0-4d20-4e81-9eb4-5925b45fcdba/Branns-Logo-Walther-Portfolio.png My work https://images.squarespace-cdn.com/content/v1/58da92972e69cf4d4d12679f/0f06baaf-d15a-48d6-b953-c85cbd1505da/AAA-Logo-Walther-Portfolio.png My work https://images.squarespace-cdn.com/content/v1/58da92972e69cf4d4d12679f/5d895b66-656c-495c-b78c-ab5b3f3d87c9/Radio.png My work - RADIO It’s been a while since I’ve been in the studio. I used to live there. Radio was always my thing. In fact, I used to be a Morning Show host and Production Director for a radio group. Anyhow, I hope you enjoy! And yes, I met Brett Farve. But, only over the phone. https://images.squarespace-cdn.com/content/v1/58da92972e69cf4d4d12679f/1490743892430-2S7033FX0NKYBAREJ0GP/image-asset.jpeg My work https://images.squarespace-cdn.com/content/v1/58da92972e69cf4d4d12679f/1490744079932-MJ4UH0LOD1P5W0C0RTNE/image-asset.jpeg My work https://images.squarespace-cdn.com/content/v1/58da92972e69cf4d4d12679f/134fe74d-4755-4869-8c9b-a9b53ec58a32/unnamed.jpg My work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/58da92972e69cf4d4d12679f/f179397c-aa90-460f-a34e-0b2cd35ccda1/Old-Oakwood-Logo-Walther-Portfolio.png My work - Copywriter Before Corewell, there was Oakwood. And, they knew how to have a little fun with healthcare. Well, ER anyway. These were my first TV spots. My, how time flies. https://images.squarespace-cdn.com/content/v1/58da92972e69cf4d4d12679f/1606713012343-ZNX7F35T1LRBYDRZK8X2/Cindi-Walther-Detroit-Copywriter-Apologize.JPG My work https://images.squarespace-cdn.com/content/v1/58da92972e69cf4d4d12679f/1606713012344-ZSJJYCYKALUJJ5D6UBWD/Cindi-Walther-Detroit-Copywriter-Rocket.JPG My work https://images.squarespace-cdn.com/content/v1/58da92972e69cf4d4d12679f/1606713012920-9MF86K1HZOZXJD0FY8P8/Cindi-Walther-Detroit-Copywriter-Squirrel.JPG My work https://images.squarespace-cdn.com/content/v1/58da92972e69cf4d4d12679f/1606713013819-A3XRL900XGPFRATN4HNB/Oakwood-Cindi-Walther-Copywriter-Helmet.JPG My work https://images.squarespace-cdn.com/content/v1/58da92972e69cf4d4d12679f/1786477156727-MH5XBQ2IQN3R6BCSIUQA/Oakwood-ER-Wire-Walther_Portfolio.png My work https://images.squarespace-cdn.com/content/v1/58da92972e69cf4d4d12679f/1786477417771-JI2KKB2NNT5C6ZWOM01N/ER-Oakwood-Sturdy-Walther-Portfolio.png My work https://images.squarespace-cdn.com/content/v1/58da92972e69cf4d4d12679f/346a579c-d0e6-48e4-993d-960d28084136/IMG_1796.png My work - Freelance Copywriter This omni-channel campaign included GSTV, Web, Banner Ads, Email and Social Media. In my position as Sr. Copywriter, I helped to concept each promotion, write content for all channels, manage social pages, schedule posts and respond to community comments. https://images.squarespace-cdn.com/content/v1/58da92972e69cf4d4d12679f/1786403461843-UGHC42I257PKOPSBELEM/Cynthia-Walther-Sprint-Insta.png My work https://images.squarespace-cdn.com/content/v1/58da92972e69cf4d4d12679f/1786403214740-W6FLWAF2HKJ2WFSTFKG4/Cindi-Walther-Sprint.png My work https://images.squarespace-cdn.com/content/v1/58da92972e69cf4d4d12679f/1786401026224-JO3HGXUO8M8159JVHI5X/IMG_1782.png My work https://images.squarespace-cdn.com/content/v1/58da92972e69cf4d4d12679f/1786401036113-IYU5TXQPJ3RACXUF03MV/IMG_1777.png My work https://images.squarespace-cdn.com/content/v1/58da92972e69cf4d4d12679f/67bca97b-edaf-4021-abf7-42f8322cafb6/Kzoo-Logo-Walther-Portfolio.png My work - Copywriter This campaign was designed to get more WSU students to eat, drink and play in downtown Kalamazoo. Although the agency closed its doors soon after it went live, I heard positive feedback about the success of the campaign and how fun everyone thought the headlines were. https://images.squarespace-cdn.com/content/v1/58da92972e69cf4d4d12679f/1606779901124-4DVM096P9IGLCNCCZOE3/AARP.png My work https://images.squarespace-cdn.com/content/v1/58da92972e69cf4d4d12679f/1606779901378-S42HUT1DZ95GR09K9RWV/Dates-D-L.png My work https://images.squarespace-cdn.com/content/v1/58da92972e69cf4d4d12679f/1606779905741-3ODQ1PTWSIXC5TUXRJZO/Dine-Dash.png My work https://images.squarespace-cdn.com/content/v1/58da92972e69cf4d4d12679f/1606779908341-NGH9T70JYXO4OTZULCTT/Fixed-Income.png My work https://images.squarespace-cdn.com/content/v1/58da92972e69cf4d4d12679f/1606779908364-8COIXH4NH0LNIXTX0EWC/Scholarship.png My work https://images.squarespace-cdn.com/content/v1/58da92972e69cf4d4d12679f/1606779911927-GFGT7BWIJVQ7EAA3IRE1/Study-Group.png My work https://images.squarespace-cdn.com/content/v1/58da92972e69cf4d4d12679f/1606779912245-8DQD0170CMB2ZZSD5FQ5/Tightwad.png My work https://images.squarespace-cdn.com/content/v1/58da92972e69cf4d4d12679f/695005cb-e388-4322-a209-e9a4a62d5fbe/CCU-Logo-Walther-Portfolio.png My work - Copywriter During my time with Consumers Credit Union, I developed high-performing campaigns across print, radio, direct mail, and outdoor advertising. From everyday checking and savings to growth-oriented money market accounts CDs and IRAs. https://images.squarespace-cdn.com/content/v1/58da92972e69cf4d4d12679f/1786472750875-G2F7OI0OSDSMC8GS3DMQ/Con-Credit-Union-Burger.jpeg My work https://images.squarespace-cdn.com/content/v1/58da92972e69cf4d4d12679f/1786472751076-U3ESZ3JTJP0RCEI0DXXN/Con-Credit-Union-Chicken.png My work https://images.squarespace-cdn.com/content/v1/58da92972e69cf4d4d12679f/1786472752384-7FGTKBD22JDZHUXAPNID/Con-Credit-Union-Rabbit.png My work https://images.squarespace-cdn.com/content/v1/58da92972e69cf4d4d12679f/90b30ac0-4d20-4e81-9eb4-5925b45fcdba/Branns-Logo-Walther-Portfolio.png My work - Fun Project I’d have to say that this is one of my favorite campaigns to work on. Not because of all the free sample food, rather the opportunity to work on a cool interactive email piece. https://images.squarespace-cdn.com/content/v1/58da92972e69cf4d4d12679f/1606764312261-MDC88DWK0P95FCXME8SS/Branns-Interactive-Email-Cindi-Walther.png My work https://images.squarespace-cdn.com/content/v1/58da92972e69cf4d4d12679f/1606764311444-D7NY5KHQJ0WL2UQ6751N/Branns-Outdoor-Cindi-Walther-Copywriter-1.png My work https://images.squarespace-cdn.com/content/v1/58da92972e69cf4d4d12679f/1606764312381-C879OOSVFBZJGGAF877E/Branns-Sinage-Knife-Cindi-Walther-Copywriter.png My work https://images.squarespace-cdn.com/content/v1/58da92972e69cf4d4d12679f/1606764313280-XVE96P67RZNW0NTLQVE5/Branns-Steakhouse-Sinage-Cindi-Walther-Copywriter.png My work https://images.squarespace-cdn.com/content/v1/58da92972e69cf4d4d12679f/662e6be8-0988-4f75-9024-9eb5aba94cd5/Binder-Zoo-Logo-Walther-Portfolio.png My work - Jr. Copywriter It’s the dreaded assignment. “Here are a bunch of stock photos, write headlines to these. You have two days. Can we get like 100 or so headlines to choose from?” I’m not saying these are earth shattering, but not too bad for a rookie. https://images.squarespace-cdn.com/content/v1/58da92972e69cf4d4d12679f/1606764819377-2ANSXMIVBX4I7AIC6YNC/Zoo-Billboard-Longnecks-Cindi-Walther.JPG My work https://images.squarespace-cdn.com/content/v1/58da92972e69cf4d4d12679f/1606764820077-WLQPKTYP0XD23AYCWTGX/Zoo-Billboard-Osterich-Cindi-Walther.JPG My work https://images.squarespace-cdn.com/content/v1/58da92972e69cf4d4d12679f/1606764991087-7JUPYJHMYXQM3PI98S5M/Zoo-Billboard-Cheetah-Cindi-Walther.JPG My work https://images.squarespace-cdn.com/content/v1/58da92972e69cf4d4d12679f/1606764820690-HFXITJ148A3674FYMGGI/Zoo-Outdoor-Snake-Cindi-Walther.JPG My work https://images.squarespace-cdn.com/content/v1/58da92972e69cf4d4d12679f/c11f200b-7bb7-4787-b06f-4ac3ba1efaac/American-Automobile-Association-Logo.svg.png My work - Lead Digital Copywriter When you think AAA, you think Roadside Assistance, but it is so much more. From Discounts and Rewards to Insurance, Banking, Travel and Attractions, this is not a small website. Did I mention that each state and territory has its own benefits? https://images.squarespace-cdn.com/content/v1/58da92972e69cf4d4d12679f/6a80ffd8-14e4-4529-8aca-e4ad4abdeb62/Journey+Map-Walther-Portfolio.png My work - Lead Digital Copywriter In this position, I idid everything from writing hundreds of emails, texts and banners for our CRM system, to crafting SEO-rich web and hub page content for partners, like Disney, Universal, Royal Caribbean and Viking cruise lines. I also assisted with traditional print, DM, and outdoor writing. https://images.squarespace-cdn.com/content/v1/58da92972e69cf4d4d12679f/1606769164027-XBUFXMWCLV0N6JMKNO1C/AAA-INSURANCE.png My work https://images.squarespace-cdn.com/content/v1/58da92972e69cf4d4d12679f/1606769163320-DSI1TFOD70F9AMOZ8XOL/AAA-MORTG-EMAIL.PNG My work https://images.squarespace-cdn.com/content/v1/58da92972e69cf4d4d12679f/1607622371461-MBOV9WS7O5DE4DBX1K0V/Pre-Approved-Auto-CRM204321-Cindi-Walther.JPG My work https://images.squarespace-cdn.com/content/v1/58da92972e69cf4d4d12679f/1607622420584-6I5JXL5TEYP2W8OB0VAY/AAA-Banking-Auto-DM-Cindi-Walther.JPG My work https://images.squarespace-cdn.com/content/v1/58da92972e69cf4d4d12679f/1606769455449-VK838EMDYLDZ5YV1CCEI/AAA-BANKING.PNG My work https://images.squarespace-cdn.com/content/v1/58da92972e69cf4d4d12679f/1606769456281-LUP3P9S7SK8QFSFTOW6V/AAA-Insurance-Bike-Week.png My work https://images.squarespace-cdn.com/content/v1/58da92972e69cf4d4d12679f/1606769457088-FSLAORDXRNLTACRROCI1/AAA-TRAVEL-PG.PNG My work https://images.squarespace-cdn.com/content/v1/58da92972e69cf4d4d12679f/1606769755412-CYVK2VMSAD9758CQYG9N/AAA-Text-Alerts.png My work https://images.squarespace-cdn.com/content/v1/58da92972e69cf4d4d12679f/1606769755316-UP6FL4JK5DXAFP5WJVU0/AAA-TRAVEL.png My work https://images.squarespace-cdn.com/content/v1/58da92972e69cf4d4d12679f/1606769756309-S5R6770GKPWCDXKV9N5U/SMALL-SPACE-CADS.PNG My work https://images.squarespace-cdn.com/content/v1/58da92972e69cf4d4d12679f/46b04a9d-ec44-4989-9420-3bf41e93ac4f/88-GIFT100.json.jpeg My work - Sr. copywriter Furniture Row is a group of specialty home furnishings, mattress and linen stores that carry a variety of brand names, all available at one convenient location. https://images.squarespace-cdn.com/content/v1/58da92972e69cf4d4d12679f/1786478943461-FSFH3FRYZLSFVI3A9I8E/FR-Cust-Serv-+Walther-Portfolio..png My work https://images.squarespace-cdn.com/content/v1/58da92972e69cf4d4d12679f/1786478943753-238DJTJ8SFGKCAAAWOL4/FR-Huge-+Walther-Portfolio..png My work https://images.squarespace-cdn.com/content/v1/58da92972e69cf4d4d12679f/1786478944747-QZ8VKOYOYBO2XAD75NN5/FR-Know+it-+Walther-Portfolio.png My work https://images.squarespace-cdn.com/content/v1/58da92972e69cf4d4d12679f/1786478945472-BCEP8VHXG54T3DNSMZJ0/FR-Lasts-+Walther-Portfolio..png My work https://images.squarespace-cdn.com/content/v1/58da92972e69cf4d4d12679f/1606770615414-2VCAT4ATWX2STRD5AIB3/Furniture-Row-Brochure-Cindi-Walther-Copywriter.png My work https://images.squarespace-cdn.com/content/v1/58da92972e69cf4d4d12679f/1606770615404-EH0ABZYTEF57XHFWHYW2/Lazy-Boy-Cindi-Walther-CW.PNG My work https://images.squarespace-cdn.com/content/v1/58da92972e69cf4d4d12679f/245f65dd-c2a9-4bc9-bb20-36cbd060ced2/nhacareersitelogo.png My work - copywriter This Direct Mail campaign was one of the first assignments I had with the agency. I learned a lot about shooting on location, patience and how brutally honest children can be. https://images.squarespace-cdn.com/content/v1/58da92972e69cf4d4d12679f/1607976452195-VTJRPZADQL91UG609PVX/Education-Copywriter-Cindi-Walther-Detroit-1.JPG My work https://images.squarespace-cdn.com/content/v1/58da92972e69cf4d4d12679f/1607976452183-DUK47XDQPZAESHZ9TAZ0/Education-Copywriter-Cindi-Walther-Detroit-2.JPG My work https://images.squarespace-cdn.com/content/v1/58da92972e69cf4d4d12679f/1607976452842-Q3XUSEQ9UR6TLMHRX927/Education-Copywriter-Cindi-Walther-Detroit-3.JPG My work https://images.squarespace-cdn.com/content/v1/58da92972e69cf4d4d12679f/1607976478825-B3L2OAL20Z4KYQMR3HJ6/Education-Copywriter-Cindi-Walther-Detroit-5.JPG My work https://images.squarespace-cdn.com/content/v1/58da92972e69cf4d4d12679f/1607976453316-7MLT4M824TVMZJQ0E8WU/Education-Copywriter-Cindi-Walther-Detroit-4.JPG My work https://images.squarespace-cdn.com/content/v1/58da92972e69cf4d4d12679f/1607976478892-T4CXKH1J0KMF3GURX339/Education-Copywriter-Cindi-Walther-Detroit-6.JPG My work https://images.squarespace-cdn.com/content/v1/58da92972e69cf4d4d12679f/1613077983650-YWFQNL9BELKQ53BGDIVC/Denora-Water-Tech-Logo.png My work - De Nora Water Technologies — Italy De Nora Water Technologies https://images.squarespace-cdn.com/content/v1/58da92972e69cf4d4d12679f/2b82e2a7-8b5d-4cb3-8b59-361dd88fd497/NSF-logo-Walther-Portfolio.png My work - NSF International Conducted interviews with scientists and utilized technical case studies to create high-performing website content. Optimized content using keyword integration, aria labels, alt tags, and metadata. https://images.squarespace-cdn.com/content/v1/58da92972e69cf4d4d12679f/05dac9f4-24e4-4592-ae1d-f88d6680e9fa/Screenshot+2026-06-16+at+6.27.28%E2%80%AFPM.png My work - Sr. CRM Copy Editor Partnered with UX, UI and product teams to support omni-channel marketing journeys and webpages from kickoff to completion. https://images.squarespace-cdn.com/content/v1/58da92972e69cf4d4d12679f/964b79df-ef2f-454f-8091-9dc3c5e81ca1/Screenshot+2026-08-10+at+7.18.21%E2%80%AFPM.png My work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/58da92972e69cf4d4d12679f/612c8ffc-ce5a-4e5a-81e6-bfed5a8835e7/Screenshot+2026-08-10+at+7.35.07%E2%80%AFPM.png My work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.cindiwalther.com/contact daily 0.75 2026-08-11 https://images.squarespace-cdn.com/content/v1/58da92972e69cf4d4d12679f/1606933013415-C50UI7QNLRB8IRBIP7TR/About-Page-Cindi-Walther.jpg Contact https://images.squarespace-cdn.com/content/v1/58da92972e69cf4d4d12679f/1606949486623-EQGIBXSAVV198AA1RIS9/When+can+you+start_.png Contact https://www.cindiwalther.com/about daily 0.75 2026-08-12 https://images.squarespace-cdn.com/content/v1/58da92972e69cf4d4d12679f/fc6be9bd-6a07-4601-96d4-7c4b8230a021/C-Walther-Headshot.png About - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.cindiwalther.com/home-1 daily 1.0 2026-08-12 https://images.squarespace-cdn.com/content/v1/58da92972e69cf4d4d12679f/e60463d6-0848-4290-bc6a-6feabd2ce8b6/Cindi-Walther-Content-Editor.png Home https://images.squarespace-cdn.com/content/v1/58da92972e69cf4d4d12679f/f9f539b9-7113-4f39-9f7a-6d1d44b515d2/Cynthia-Walther-Copy-Editor.png Home - Make it stand out Whatever it is, the way you tell your story online can make all the difference.