I’d have to say that this is one of my favorite campaigns to work on. Not because of all the free sample food, rather the opportunity to work on a cool interactive email piece.

Here’s How it Went

-Brann’s sends out an email blast to existing customers urging them to stop eating boring food,
and start enjoying 2 for $12.99 meals at Brann’s.

-These customers are then given 2, free beverages if they pass the news on to their friends using a fun “Madlibs” style interactive email template.

Given choices like:

Stop sitting around in your
A. Undies B. Jammies C. Birthday suit
,eating
A. Mystery casserole B. Cereal out of whipped-cream tub C. Gas station burritos, etc.

They could then send the email to friends, and so on …

Campaign Highlights

• Interactive email

• In-store banners

• OOH billboards

• 130+ coupons for free soft drinks redeemed