Cynthia Walther | Senior Digital Copywriter                                                                       
989.737.3488 | Cynthiajwalther@gmail.com
Cindiwalther.com | Linkedin.com/in/cindiwalther
                                                                                       

QUALIFICATIONS PROFILE
Creative copywriter with over 15 years advertising and digital marketing experience. I have exceptional collaborative and interpersonal skills and thrive both independently and on a team. I am familiar with several software applications, work well under tight deadlines, and have been remote for over five years.    

PROFESSIONAL EXPERIENCE
Sr. DX CRM Content Editor | Blue Cross Blue Shield of Michigan | 06/21 – Current
Digital Marketing: In my current position, I work with the UX and UI team to create optimized web and SMS content for customer journeys. Applications used: Jira, Adobe Experience Manager, Salesforce Marketing Cloud, Microsoft 365, Secure GPT, BrightEdge, and Figma.

Freelance Sr. Copywriter | Mindscape Digital | Grand Rapids, MI | 2006 – Ongoing
Social Media and Digital Marketing: I have worked with this company on several web refresh, social media, and blog projects. Clients include: Beaver Research, Cannabis Solutions, Detroit Battery Company, Bay to Bay Building Concepts, Armadillo Decking, and De Nora Water Technologies.

Freelance Sr. Copywriter | NSF International (Creative Circle) | Ann Arbor, MI | 10/18 – 4/19
In-House Web Redesign: I worked with NSF’s internal team on a complete web redesign. As part of this project, I conducted phone/video interviews with scientists and engineers and reformatted white papers and case studies to create web content. Applications used: Jira, Microsoft Suite, and Photoshop.

Freelance Sr. Copywriter | Daniel Brian Agency (DBA) | Rochester, MI | 3/18 – 9/18
Advertising: I worked closely with the creative team on a handful of projects. These projects included: Web writing/editing and blog content for SEO, writing and editing video scripts based on patient interviews, and creating social posts and quizzes. Clients included: Valley Children’s Hospital, SVS Vision, and Fathead. 

Freelance Sr. Copywriter | DP+ Fusion92 | Farmington Hills, MI | 4/17 – 9/17
Advertising: During my time at DP+, my primary client was Love My Credit Union Rewards. In this role, I worked with my team to concept and execute two campaigns that included radio, broadcast, digital, print, OOH, email, DM, and social. Applications used: Jira, Microsoft Suite, and Facebook.

Lead Digital Copywriter | AAA, Auto Club Group  | AAA banking | Dearborn, MI | 2/12 – 3/17
Digital Marketing: I was a creative lead, digital copywriter, and style guide keeper for the Auto Club Group. At the time, this group consisted of over 9.8 million members across eleven states and two U.S. territories. Each of the states and territories provided varying products and services.

As part of my daily responsibilities, I wrote and edited page content using curated keywords and meta information. I also conducted daily audits of legal and other date- and region-specific content. I helped to create contest and promotional materials, including static/animated banner copy, emails, and mini-booking sites for partners such as Disney, Royal Caribbean, Universal Studios + more. In addition to these responsibilities, I worked with the team to shape the functionality and UX of the AAA mobile and banking apps.

EDUCATIONAL BACKGROUND

Oakland University | Bachelor of Science – Marketing (Graduation 2027)
Miami Ad School | Two-Year Portfolio Schoolå
Delta College | Associate Degree – English and Communications
Mindscape | Content Strategy Boot Camp
Hay There Social Media | Social Strategy Courses
Hubspot Inbound Marketing | Certification

AWARDS
West Michigan Addy Awards | Silver and Gold

VOLUNTEER WORK
Gleaners Community Food Bank | Detroit, MI
Detroit Bulldog Rescue | St. Clair Shores, MI

REFERENCES AVAILABLE UPON REQUEST