Cynthia Walther | Senior CRM Digital Copywriter 
989.737.3488 | Cynthiajwalther@gmail.com
Cindiwalther.com | Linkedin.com/in/cindiwalther

QUALIFICATIONS PROFILE
Creative copywriter with over 15 years advertising and digital marketing experience. I have exceptional collaborative and interpersonal skills and thrive both independently and on a team. I am familiar with several software applications, work well under tight deadlines, and have been remote for over five years.    

PROFESSIONAL EXPERIENCE
Sr. CRM Content Editor | Blue Cross Blue Shield of Michigan | 06/21 - Current
Digital Marketing: In my current position, I work with the Digital Experience team to create web and SMS content for customer journeys. Applications used: Jira, Adobe Experience Manager, Salesforce Marketing Cloud, Microsoft Suite, BrightEdge, and Figma.

Freelance Sr. Copywriter | Mindscape Digital | Grand Rapids, MI | 2006 – Current
Social Media and Digital Marketing: I have worked with this company on several web refresh, social media, and blog projects. Clients include: Beaver Research, Cannabis Solutions, Detroit Battery Company, Bay to Bay Building Concepts, Armadillo Decking, and De Nora Water Technologies.

Freelance Sr. Copywriter | Hay There Social Media | Birmingham, MI | 07/20 – 09/20
Social Media and Digital Marketing: I worked with Hay There on a small social media project with Traction Training Center (EOS implementers). This campaign included paid and organic postings, social monitoring, blogs, and influencer marketing. Applications used: Slack, Canva, Photoshop, and Hootsuite. 

Freelance Sr. Copywriter | NSF International (Creative Circle) | Ann Arbor, MI | 10/18 – 4/19
In-House Web Redesign: I worked with NSF’s internal team on a complete web redesign. As part of this project, I conducted phone/video interviews with scientists and engineers and reformatted white papers and case studies to create web content. Applications used: Jira, Microsoft Suite, and Photoshop.

Freelance Sr. Copywriter | Daniel Brian Agency (DBA) | Rochester, MI | 3/18 – 9/18
Advertising: I worked closely with the creative team on a handful of projects. These projects included: Web writing/editing and blog content for SEO, writing and editing video scripts based on patient interviews, and creating social posts and quizzes. Clients included: Valley Children’s Hospital, SVS Vision, and Fathead. 

Freelance Sr. Copywriter | SunRVResorts.com | Southfield, MI | 9/17 – 3/18
In-House Web Redesign: I worked with Sun’s internal team to redesign their property's website.  As part of my duties, I conducted phone interviews with 100+ property managers to verify accommodations and amenities. I also researched attractions within a 25-mile radius of each property to list in their “Things to Do” section and wrote complete descriptions for each property, using curated keywords, meta titles, and descriptions. Applications used: Jira and Microsoft suite. 

Freelance Sr. Copywriter | Fusion92 (DP+) | Farmington Hills, MI | 4/17 – 9/17 
Love My Credit Union Rewards: During my time at DP+, my primary client was Love My Credit Union Rewards. In this role, I worked with my team to concept and execute two campaigns that included radio, broadcast, digital, print, OOH, email, DM, and social. Applications used: Jira, Microsoft Suite, and Facebook.

Lead Digital Copywriter | AAA, Auto Club Group  | Dearborn, MI | 2/12 – 3/17
Digital Marketing: I was a creative lead, web editor, digital copywriter, and style guide keeper for the Auto Club Group. At the time, this group consisted of over 9.8 million members across eleven states and two U.S. territories. Each of the states and territories provided varying products and services.

As part of my daily responsibilities, I wrote and edited page content using curated keywords and meta information. I also conducted daily audits of legal and other date- and region-specific content. In addition to those duties, I helped to create contest and promotional materials, including static/animated banner copy, emails, and mini-booking sites for partners such as Disney, Royal Caribbean, Universal Studios + more.

EDUCATIONAL BACKGROUND
Oakland University | Bachelor of Science – Marketing (Graduation 2026)
Miami Ad School | Two-Year Portfolio School
Delta College | Associate Degree – English and Communications
Mindscape | Content Strategy Boot Camp
Hay There Social Media | Social Strategy Courses
Hubspot Inbound Marketing | Certification

AWARDS
West Michigan Addy Awards | Silver and Gold

VOLUNTEER WORK
Gleaners Community Food Bank | Detroit, MI
Detroit Bulldog Rescue | St. Clair Shores, MI

REFERENCES AVAILABLE UPON REQUEST