Furniture Row is a group of specialty home furnishings, mattress and linen stores that carry a variety of brand names, all available at one convenient location. When Ashley Furniture began setting up shop in Michigan and Ohio, owners and management knew that they had to think fast.

Placed near new Ashley locations, these OOH boards were created to differentiate Furniture Row from its competition. How did it turn out? Sadly, I have no stats. It wasn’t long after this campaign went live that many of us were laid off from the agency. I like to think they slayed!

Furniture Row Brochure | Furniture Row “La-Z-Boy New Arrival” Campaign